I’m Allison Derr

a copywriter with 10+ years of experience helping fashion and lifestyle brands sound like themselves—but cooler. I specialize in brand storytelling, email marketing, product copy, campaign messaging, and whatever else needs a voice that feels human, thoughtful, and maybe even fun.

My writing has been behind the scenes (and subject lines) for brands like Z SUPPLY, Prism Boutique, Callahan, Marrow Fine, and more. I’ve helped launch new collections, get creative with paid ads, give new life to landing pages, and build brand voices from the ground up. Whether it’s a seasonal campaign or a tiny CTA button, I know how to make each word matter.

Need a voice that gets it and gets clicks?

Services

  • From scratch or from "kinda figured out," I help develop a voice that’s consistent and compelling.

  • Home, About, PDPs, and everything in between—words that sound like your brand, not a template.

  • Launches, promos, flows, and campaigns written to convert.

  • Snappy, scannable, and brand-aligned.

  • Taglines, headlines, and the story that ties it all together.

  • Short-form, scroll-stopping copy that plays well across platforms—paid and organic.

  • SEO-friendly but still human.

  • “Allison is a skilled and talented copywriter. I've worked with her for three years as a freelancer, but it truly felt like she was part of the team with the way she understood our brand and integrated with our proces.”

    Jenn Nguyen
    Marketing Director, Z SUPPLY

  • “Allison has worked on a number of different brands, campaigns and projects with me for years. She’s talented, dependable, and incredibly adaptable in a fast-paced and ever changing environment. From jewelry to home goods to fashion and beyond, Allison can hone in on a distinct voice and message quickly and effectively.”

    Linda Russom
    Owner, Linda Jean Design

  • “Allison has been Prism’s copywriter for eight years, shaping everything from emails and web copy to social posts and blog features. She deeply understands Prism’s customer, our evolving trends, and our unique voice. She’s even crafted countless letters to our community in my voice as founder—a delicate task she delivers with heart and thoughtfulness every single time. She has remained flexible and loyal through Prism’s successes and challenges over the years, and I can’t recommend her enough.”

    Dayna Mance
    Owner, Prism Boutique