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Be Idle
Low-maintenance luxury sleepwear in sizes XS-3X.
Inspired by the Italian concept of Il Dolce Far Niente, the sweetness of doing nothing, Idle creates effortless loungewear for the time that matters most: the moments you spend on yourself. Their mission is to help you feel differently about your downtime with low-maintenance, super-luxe pieces.
Brand new when I joined, Idle’s voice was built from scratch. Working closely with the founder and brand manager, I gave it a tone that felt effortless and elevated with a carefree ease that really embraced the brand’s mission—to find beauty in boredom.
