Voice Development
Web Copy
Email marketing
Product Copy
paid adS
Callahan Knitwear
Knitwear is all Callahan does, and they're really good at it. Made with care every step of the way, from choosing the right fabrics to the highest-quality construction and ethical manufacturing, they’re a small, woman-owned and operated brand big on comfort—and fashion that doesn’t feel disposable.
While Callahan knew who they were, they needed a voice to match and a way of speaking that resonated with their customer: professional women who care about where their clothes come from and how they’re made.
I developed a brand voice that was cool, conversational, and confident while refining their brand’s story and applying this solidified identity to everything from seasonal campaigns to emails and social media.
